Windows 8 and
the New Era of Microsoft
Microsoft
recently put out in the market in the center of Times Square New York and all around
the world their new version of Windows software, Windows 8 and their surface
tablet. There is a lot of pressure since the company and CEO expect the product
to regain over the market lost to Apple and Google. Some critics believe that
the future of the company depends on how popular is their new software.
The
new design is completely different than what it has been seen before with
Windows 7, therefore, Microsoft is risking losing old Windows users to its new
version by pushing them away from what they know how to use and prefer and not
being good enough for new users who belong to the competence. New PC’s have
already installed Windows 8, and those with Windows 7 would have to pay the
costs to upgrade their computers. Microsoft believes their dominance in the
computer market could be lost if this new concept is unsuccessful.
CEO
Steve Ballmer believes the new software to be like a dream where everything is
possible to do and even when nothing is done it is still entertaining. There
are different selections of devices, where the new tablets and best PC’s are
included. Ballmer wants for Windows 8 to become an essential part of everyone’s
life in regard to screen technology.
The
new devices are significantly different in that they are touch screen as well
as controlled by the usual keyboard and mouse, to please differing preferences
in the population. While some users like the new look of the mosaic of options
others believe it could puzzle and irritate those who are used to the common
Windows look, especially when using the desktop mode and not being able to see
the usual icons, making it hard to adjust to the new version.
The
risk is large, critics say; this new version appears to be a mix between the
old known Windows and a fresh tablet device which is uncertain to succeed.
Windows 8 is expected to compete with other tablets, especially Apple’s. Experts
say that this could be the last shot for Ballmer to bring about success to the
company, if this does not occur, Microsoft should be looking to make a change
in CEO. During the time Ballmer has been CEO the stocks of the company have
devaluated to about half, therefore with Windows 8, they cannot risk losing to
much as they have invested already about one billion in marketing for Windows
8. Ballmer own about 4% of the stock and Bill Gates owns 5.5 % of the stock.
In
my opinion, Microsoft is a follower in the aspect that they come up with new
products after the market has been established. Time will tell if Microsoft can
still compete with the new markets.
Work Cited:
Goldman, David. In Windows 8, Ipad has its first real challenger. CNN Money. October 26, 2012 Retrieved from: http://money.cnn.com/2012/10/26/technology/mobile/windows-8-tablets-ipad/index.html
Prigg, Mark. Microsoft's big gamble: Critics say firm 'risks alienating users' as Windows 8 software and Surface tablet go on sale around the world. Mail online. 06:37 EST, 25 October 2012 Retrieved from: http://www.dailymail.co.uk/sciencetech/article-2222981/Windows-8-launch-Critics-say-firm-risks-alienating-users-software.html
Tsukatama, Hayley. Microsoft’s Surface tablet, Windows 8 operating system go on sale. Washington Post Technology. October 26 2012 Retrieved from: http://www.washingtonpost.com/business/technology/surface-windows-8-go-on-sale/2012/10/26/b987d26c-1f90-11e2-9cd5-b55c38388962_story.html?wprss=rss_national
I believe that Microsoft is getting involved in hardware because by being just a software company Microsoft has had difficulty in translating the Windows framework to newer devices. If Microsoft can steer the hardware industry in its direction, then it can be in a better position to write the operating systems for those devices. Since many devices will come with their own proprietary systems, Microsoft will have to replace those systems by offering better functionality.
ReplyDeleteThere's an article about this in the newest Businessweek. The issue they bring up is to stay relevant Micosoft is launching new products without the usual input from its long standing allies (Vance 2012). I personally think Microsoft will thrive with their new products. No matter what there will always be people (like me) who will always go for Windows based products over Apple. Microsoft clearly knows what they are doing in regards to hardware, as their Xbox franchise is one of the most successful in video game history.
ReplyDeleteVance, A. (2012, October 29). Microsoft sees a new image of itself in windows 8. Bloomberg Businessweek, 41-42.
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